Chroma Beauty
A campaign system for a metallic makeup drop.
↗4.1× engagement
(01) Overview
Chroma’s Liquid Metal collection was the brand’s biggest launch to date — eleven chrome shades dropping simultaneously in Seoul, Paris and LA. We designed the campaign world and the motion system that carried it across 40+ formats.
(02) The challenge
What stood in the way.
Metallic makeup photographs badly and animates worse. The brief asked for something that felt molten on a phone screen, survived compression on every platform, and could be produced by the in-house team for twelve months after we left.
(03) The approach
How we cracked it.
We shot the hero films ourselves with mirrored rigs, then built a modular motion kit: a liquid wipe, a type system that refracts, and a colour engine that re-tints every asset per shade. One master edit became 312 deliverables.
(04) Results
What moved.
Measured 90 days after launch against the baseline we agreed in week one.
Social engagement
Organic views in 14 days
Assets from one kit
They rebuilt our launch from the logo up and somehow made it feel like it had always been ours. Sales followed within weeks.
Camille Roux
Founder, Chroma Cosmetics
(05) Credits
Aya MorenoLisbon
Kai TanakaTokyo
Nadia HaddadLisbon
(→) Next step
Got something
worth building?
Start aproject
Two partner slots open for Q1 2027. Tell us what you’re making — we reply within two hours, in your time zone.
4 of 6 slots taken