Kinetic Pay
A fintech app that makes saving feel like play.
↗4.8★ App Store
(01) Overview
Kinetic is a savings app for people who have never had savings. We redesigned the product end to end — onboarding, the money engine, and a design system the team could scale to three new markets.
(02) The challenge
What stood in the way.
Banking apps are built to feel safe, which usually means grey. Kinetic’s users were 19–27 and churned in week two. The app had to feel trustworthy enough to hold rent money and fun enough to open every day.
(03) The approach
How we cracked it.
We replaced dashboards with a single moving object: a stack of coins that grows, wobbles and celebrates. Every goal became a tiny game with real stakes. Under the hood, a 400-component system in Figma mirrored one-to-one in code.
(04) Results
What moved.
Measured 90 days after launch against the baseline we agreed in week one.
App Store rating
Week-two churn
Average balance
Our users screenshot their savings now. That never happened with a bank.
Ravi Okafor
CPO, Kinetic
(05) Credits
Idris MensahNew York
Theo LindqvistLisbon
Kai TanakaTokyo
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