Ferro Bikes
Launch site and configurator for a city e-bike.
↗Sold out in 9 days
(01) Overview
Ferro builds a steel-framed e-bike for cities that hate cars. We designed the launch site and a real-time configurator that turned curious visitors into pre-orders.
(02) The challenge
What stood in the way.
A €3,400 bike is a considered purchase, usually made in a showroom. Ferro had no showrooms. The website had to do the test ride.
(03) The approach
How we cracked it.
A configurator that feels physical: frame colours mixed from real powder-coat swatches, a ride-simulation that shows range on your actual commute, and delivery dates that update live.
(04) Results
What moved.
Measured 90 days after launch against the baseline we agreed in week one.
To sell out batch one
Pre-orders vs. target
Average session
Six weeks from first call to a launch that sold out batch one in nine days. I’ve never seen a team move this precisely.
Marcus Hale
CEO, Ferro Bikes
(05) Credits
Idris MensahNew York
Theo LindqvistLisbon
Kai TanakaTokyo
(→) Next step
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Two partner slots open for Q1 2027. Tell us what you’re making — we reply within two hours, in your time zone.
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