Halcyon Hotels
A booking site that feels like the first swim of summer.
↗+38% direct bookings
(01) Overview
Halcyon runs four small hotels on the Yucatán coast. Most guests arrived through booking platforms that took 18% and flattened the brand into a thumbnail. We designed a site that makes booking direct the obvious choice.
(02) The challenge
What stood in the way.
Hotel websites either look beautiful or convert — rarely both. Halcyon needed editorial atmosphere, real availability in three taps, and a CMS their front-desk team could update between check-ins.
(03) The approach
How we cracked it.
We led with water: slow, full-bleed film and a palette pulled from the cenotes. The booking widget lives in the nav, so it’s always one tap away. Built in Framer with a CMS for rooms, rates and journal stories.
(04) Results
What moved.
Measured 90 days after launch against the baseline we agreed in week one.
Direct bookings
Cost per acquisition
Largest contentful paint
OBRA feels like an in-house team that happens to be better than any we could hire. Every single week, something real ships.
Mei Lin
Head of Marketing, Halcyon
(05) Credits
Theo LindqvistLisbon
Aya MorenoLisbon
Nadia HaddadLisbon
(→) Next step
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Two partner slots open for Q1 2027. Tell us what you’re making — we reply within two hours, in your time zone.
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