Nordly Air
An airline rebrand that starts at the tail fin.
↗+19% NPS
(01) Overview
Nordly is a regional airline flying 42 routes across the Nordics. We led a full rebrand — strategy, identity, livery, cabin and the motion language for every screen from booking to boarding.
(02) The challenge
What stood in the way.
An airline brand lives on a 40-metre fuselage and a 40-pixel app icon, at 6am and in a snowstorm. It had to work at both extremes, and the new livery had to be applied during routine maintenance, one aircraft at a time.
(03) The approach
How we cracked it.
The mark is a single horizon line that bends as it moves — on the tail it reads as a fjord, in the app it becomes the progress bar. A cool palette pulled from Nordic winter light, and a type system tested at 20 metres and 8 pixels.
(04) Results
What moved.
Measured 90 days after launch against the baseline we agreed in week one.
Net Promoter Score
Aircraft repainted
Paint weight per plane
Passengers photograph our planes now. In aviation, that’s a marketing budget you can’t buy.
Freja Lund
CMO, Nordly Air
(05) Credits
Nadia HaddadLisbon
Aya MorenoLisbon
Kai TanakaTokyo
Theo LindqvistLisbon
(→) Next step
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Two partner slots open for Q1 2027. Tell us what you’re making — we reply within two hours, in your time zone.
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